Roth Living Headquarters

Roth Living Headquarters

Denver, Colorado

Designed to invert the traditional showroom while animating the experience of the street, the building breathes new life to an overlooked part of the city.

The building is a study in connectivity. Inside to out, street to showroom, showroom to office, private office to public space and sectionally from ground level to the open-air balcony and sky above. The smart, tech-driven spaces invite high-end kitchen appliance consumers to explore the design, performance, and features in an architecturally driven, customer-centric experience. Walking through the showroom, visual corridors connect the user from vignette to vignette and then vertically to the corporate offices, upper showroom, and upward through the demonstration kitchen, outdoor space, and skies above. Materially, the showroom is a neutral canvas to contrast the richly detailed kitchen vignettes. Unique design technologies enhance the showroom’s interactive and collaborative atmosphere allowing customers to explore endless appliance combinations on a full-scale digital wall. Located in the heart of the Denver Design District on South Broadway, the project is the first major private investment in this rapidly changing corridor.

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